Each of Us

Each of us is an art, design, and research practice specializing in brand creation and brand evolution. We view every project as an opportunity to learn about ourselves and the world around us.

Project Index

In Case of Adventure Brand Identity, Creative Direction, Title Design, Motion

The electric vehicle company Rivian partnered with Greg Jackson, a New York-based designer specializing in technical sportswear and performance clothing, to create an apparel collection named In Case Of Adventure. The inspiration for the collection draws from the utility and functionality of the Rivian R1 vehicles. The Dashed Line became a graphic treatment that Each of Us used as a nod to both the road and the stitching of garments. The result is a graphic system that becomes a repeatable model moving forward for other capable collections to allow customers to be ready for whatever may come their way. The short film can be seen on Rivian's YouTube channel, and the collection can be bought on Rivian's Gear Shop.
Collaborators:

Co-Director, Hannah Welever
Producer, Ben Ouellette
Editor and Colorist, Clinton Hollister
Apparel Consulting, Ben Ferencz

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FarOut Guides Brand Identity, Naming, Motion

Formally named Guthook Guides, the founder’s given trail name, FarOut is the go-to thru-hiker app. As its popularity and size grew, the business required a new brand capable of reaching beyond hikers, extending the same outdoor access to bikers, paddlers, and van-lifers alike. Through collaboration with Brand Strategist Corey Lewis, Each of Us participated in the process of renaming, developing, and designing a brand visual identity that mirrors their distinctive and diverse outdoor community.

Collaborators:

Brand Strategist, Corey Lewis

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CadenceBrand Identity

Driven by clinical expertise and enabled by technology, Cadence provides a means to remote patient medical care for those with little to no access. Partnering closely with their founder Chris Altchek, Each of Us helped define a visual identity that could reflect the seamlessness of their technology, the energy of their name, and the mindfulness of their business efforts. The result is an intentionally easy to use and approachable brand identity that can take on many forms.

(case study imagery coming soon)

Collaborators:

Project Manager, Willem Van Lanker
Website, Human NYC
Cadence, Chris Altchek

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Freethink Media Brand Identity, Art Direction, Motion

Freethink Media is an independently owned media company that operates Freethink and Big Think. Their efforts center around the power of presenting solution-based journalism to inspire people to build a better world. Collaborating with their small executive team, Each of Us assisted in strategically transforming their visual identity to mirror the spirit of the individuals behind the stories they share, the profound questions they pose, and the distinctive answers they provide. The outcome is a brand system that enables differentiation between Freethink and Big Think while ensuring they emanate a cohesive presence within the realm of the "multi-media notebook."

Collaborators:

Senior Web Designer, Ana Kova
Freethink Media, Chandler Tuttle
Freethink Media, Sean McVey

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AlbedoTitle Design

Albedo is a film written and directed by Sean Dahlberg and Carol Hu. The film's synopsis revolves around a delicate and unexpected tension between an introverted teen and their unruly classmate. This tension gives rise to youthful inquiries and contemplations on desire and the nuances within relationships. A logotype and typographic identity were crafted by Each of Us for the film.

Collaborators:

Directors, Carol Hu and Sean Dahlberg

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Modern Fertility Brand Identity

Two former Uber and 23andMe execs set about building a company aimed at dispelling the myths and misconceptions surrounding fertility. Each of Us partnered with them to help create a brand that would set a new standard in personal health and make fertility simple and accessible for all.

Collaborators:

Creative Director, Forest Young
Designer, Melody Yung
Designer, Elaine Lin
Modern Fertility, Afton Vechery
Modern Fertility, Carly Leahy

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