The electric vehicle company Rivian partnered with Greg Jackson, a New York-based designer specializing in technical sportswear and performance clothing, to create an apparel collection named In Case Of Adventure. The inspiration for the collection draws from the utility and functionality of the Rivian R1 vehicles. The Dashed Line became a graphic treatment that Each of Us used as a nod to both the road and the stitching of garments. The result is a graphic system that becomes a repeatable model moving forward for other capable collections to allow customers to be ready for whatever may come their way. The short film can be seen on Rivian's YouTube channel, and the collection can be bought on Rivian's Gear Shop.
Formally named Guthook Guides, the founder’s given trail name, FarOut is the go-to thru-hiker app. As its popularity and size grew, the business required a new brand capable of reaching beyond hikers, extending the same outdoor access to bikers, paddlers, and van-lifers alike. Through collaboration with Brand Strategist Corey Lewis, Each of Us participated in the process of renaming, developing, and designing a brand visual identity that mirrors their distinctive and diverse outdoor community.
Driven by clinical expertise and enabled by technology, Cadence provides a means to remote patient medical care for those with little to no access. Partnering closely with their founder Chris Altchek, Each of Us helped define a visual identity that could reflect the seamlessness of their technology, the energy of their name, and the mindfulness of their business efforts. The result is an intentionally easy to use and approachable brand identity that can take on many forms.
Freethink Media is an independently owned media company that operates Freethink and Big Think. Their efforts center around the power of presenting solution-based journalism to inspire people to build a better world. Collaborating with their small executive team, Each of Us assisted in strategically transforming their visual identity to mirror the spirit of the individuals behind the stories they share, the profound questions they pose, and the distinctive answers they provide. The outcome is a brand system that enables differentiation between Freethink and Big Think while ensuring they emanate a cohesive presence within the realm of the "multi-media notebook."
Albedo is a film written and directed by Sean Dahlberg and Carol Hu. The film's synopsis revolves around a delicate and unexpected tension between an introverted teen and their unruly classmate. This tension gives rise to youthful inquiries and contemplations on desire and the nuances within relationships. A logotype and typographic identity were crafted by Each of Us for the film.
