Bighorn Weed is not just another dispensary or cannabis brand—it’s a multifaceted marijuana business and consumption lounge. This Taos based company is a curator of local New Mexican weed, a creator of THC infused products, and purveyor of local artisanal goods. Beyond retail, Bighorn has become a fixture of the community since 2023. Partnering with it’s founder Steve Weiner, I helped create a dynamic and flexible design system—one that essentially captures and showcases the spirit of the region and encourages growth and evolution for years to come.
Big Think is a multimedia digital platform that publishes and curates content related to topics such as science, technology, philosophy, psychology, politics, and culture. It features interviews, articles, and videos with experts, thought leaders, and innovators from various fields. The platform aims to promote knowledge-sharing and critical thinking by providing accessible, engaging, and thought-provoking content to its audience.Founded in 2017, Big Think was eventually aquired by Freethink in 2019. Being sure to create a seamless transition into the world of Freethink, Big Think needed to still stand out and function as a separate entitly. Each of Us helped create a brand system that enables differentiation between the two brands while ensuring they emanate a cohesive presence both graphically and spiritually.
Freethink is a digital media company that produces and distributes content focused on stories of innovation, progress, and social impact. The platform showcases individuals, organizations, and initiatives that are working towards positive change in areas such as technology, science, health, education, and social justice. Freethink produces videos, articles, and documentaries that highlight innovative solutions to various challenges facing society.Each of Us partnered closely with founding members of Freethink to strategize, design, and impliment a new brand identity that reflects the company's aim to inspire and inform its audience. The result was a graphic system created to capture and foster a sense of wonder, imagination, and inquisitiveness for a new optimistic future.
The electric vehicle company Rivian partnered with Greg Jackson, a New York-based designer specializing in technical sportswear and performance clothing, to create an apparel collection named In Case Of Adventure. The inspiration for the collection draws from the utility and functionality of the Rivian R1 vehicles. The Dashed Line became a graphic treatment that Each of Us used as a nod to both the road and the stitching of garments. The result is a graphic system that becomes a repeatable model moving forward for other capable collections to allow customers to be ready for whatever may come their way. The short film can be seen on Rivian's YouTube channel, and the collection can be bought on Rivian's Gear Shop.
Formally named Guthook Guides, the founder’s given trail name, FarOut is the go-to thru-hiker app. As its popularity and size grew, the business required a new brand capable of reaching beyond hikers, extending the same outdoor access to bikers, paddlers, and van-lifers alike. Through collaboration with Brand Strategist Corey Lewis, Each of Us participated in the process of renaming, concepting, and designing a brand visual identity that mirrors their distinctive and diverse outdoor community.
Albedo is a film written and directed by Sean Dahlberg and Carol Hu. The film's synopsis revolves around a delicate and unexpected tension between an introverted teen and their unruly classmate. This tension gives rise to youthful inquiries and contemplations on desire and the nuances within relationships. A logotype and typographic identity were crafted by Each of Us for the film.
Driven by clinical expertise and enabled by technology, Cadence provides a means to remote patient medical care for those with little to no access. Partnering closely with their founder Chris Altchek, Each of Us helped define a visual identity that could reflect the seamlessness of their technology, the energy of their name, and the mindfulness of their business efforts. The result is an intentionally easy to use and approachable brand identity that can take on many forms.
